About

About

Persuasion Coaches

Engage to Win's (E2W) team of persuasion coaches possess unique talents and experience, deriving from their work as authors, talk radio hosts, public speakers, university professors, and leadership coaches, informing every E2W service.
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Team

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MELANIE STURM
FOUNDER & PRINCIPAL

As a coach in the art of persuasion, Melanie Sturm teaches how to inspire an audience – even skeptics – to follow your lead, not based on what you say, but on what your audience hears you say. 

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KRISTA KAFER
PERSUASION COACH

“The art of persuasion,” Krista Kafer says, “is like playing pool; a smooth, strategic shot beats awkward or forceful every time.” She engages in bold but thoughtful commentary, teaching others to do the same ...

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PENNY NOVAK
BUSINESS MANAGER

Penny Novak is the Logistics Director at Engage to Win. Inspired by E2W’s mission to help people become more compelling communicators so they can bridge divides, Penny works to make E2W impactful...

Clients

Clients include corporate and non-profit executives, elected officials, candidates, sales teams, academics, organization spokespeople, students, policy analysts, and grassroots activists. Here is a partial listing of organizations:
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  • Advance Colorado
  • Association of American Physicians and Surgeons
  • American Legislative Executive Council
  • American Freedom Alliance
  • Black Oak Institute
  • Broad & Liberty
  • Broomfield Taxpayers Matter
  • ClubZ
  • Colorado Alliance of Mineral and Royalty Owners
  • Conference of the States
  • Dillon (CO) Community Church
  • Doctors for Disaster Preparedness
  • Dwight D. Eisenhower Women’s Series
  • Foundation For Government Accountability
  • Groundswell
  • Hasbara Fellowships
  • Heritage Foundation
  • Independence Institute
  • Independent Women's Voice
  • Network of Enlightened Women
  • Novella Real Estate
  • OpenDor Media
  • PragerU
  • Rocky Mountain Education Alliance
  • State Policy Network
  • Steamboat Institute
  • The Fund For American Studies
  • The Policy Circle
  • Tufts University Hillel
  • Turning Point USA

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“Melanie is a gifted presenter, lecturer, and master persuader. Her “Engage to Win” seminar was a big hit amongst our staff, who were impressed with her ability to show how simple replacement in word choice and images make all the difference in stakeholders tuning in or tuning out. We highly recommend her for training sessions.”
~Marissa Streit, CEO, PragerU